Search Engine Optimization

The one thing you quickly learn about the world of internet marketing is that it is full of abbreviations and jargon. SEO or search engine optimization is about structuring your site and your marketing efforts so that your site is positioned in the top 10 search engine results after a search is made that is related to your website. Its about matching up what customers or visitors are looking for with what you have to offer.

Any mention of optimization for search engines is usually followed closely by references to keyword research. There is little point optimizing your marketing efforts around a particular phrase if no one is actually using that phrase to search. But waiting until you have your site built to start worrying about whether you are providing what customers want is like setting up a retail outlet without first researching what kind of shop to set up.