Search Engine Optimization

Link popularity is measured by the numbers of inbound links coming into your site from other web sites.

If you would like to increase link popularity then it only makes sense that you would want to increase the number of inbound links coming into your site.

The best way to acquire inbound links is if at all possible try and find links from similarly themed web sites. This will increase your rankings and your traffic, and since the source is related to yours it will ultimately be more targeted.