Search Engine Optimization

Last week I read an article about the myths of search engine
ranking. The very experienced writer stated that your domain name does
not help with ranking. To a point she is correct, however there are
other things to consider when using a broad statement like this.

Lets look at one of the ways you can build links to your site, being
article marketing. Effective article marketing can bring many links,
and traffic if done the right way. The articles are from 400 to 700
words and each have there own resource box and link back the writers
site.

The articles are then submitted to many article directory sites that
accept articles from thousands of authors. The best know site being
ezinearticles.com. The articles are then made available to others
provided they are kept in tact and with the link back to your site.
Effectively this is like newspaper syndication and allows your article
to be used in many different places, allow your site to get credit. Now
this means that you article, while submitted to a few sites, can start
appearing on many others.

Also add in RSS which allows blogs to display your articles, pulling
them directly from the article sites, then you can see how articles can
spread quickly…

Now many of these sites accept articles only in text format and this is when the domain name becomes important.

In a recent project I got a site from zero to in the top 50 out of
66 million, just using this method. The site name had the main keywords
right in the domain name.

Now some say there are no good domains left to do this. All you need
to do is think outside the box a little, by adding words to your prime
keyword. For example the site I had been working on was
CompleteHomeOrganizing.com – prime keyword is home organizing and the
site is set up as a blog.

I site is only 90 days old and has just begun to gather email
addresses and first names. I always recommend you get the traffic to
take action when they get to your site otherwise what use is the
traffic.

So always keep in mind that your domain does have some effect in
ranking as people will also link to you in the simplest quickest way,
which is by copying and pasting your URL.

Article Writing is a very effect and low cost way of getting a site
at zero up and running quickly. Some people think they cant write
however its a matter of guidence.

As for submitting your article to many websites it can turn into a nightmare of time sucking and boring work.

Allow time and work on it consistantly.

Paul Easton is an Search Marketing Consultant - who helps from an “in
the trenches, doing it” point of view. Search engines and linking for
long term traffic a speciality. Get a Plan for free web Traffic here: Free SEO Training help