Search Engine Optimization

An evaluation of the hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a traffic generation information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the research and presentations.

The package consists of downloadable videos and a portable document format document. The document is well researched and written, flows logically and contains more than sufficient / good references, examples and links. The videos contain some show and tell examples and additional information, but ramble somewhat and seem to be added as filler information, possibly as an afterthought.

A VIP one time offer up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add an extra twist to each of the advocated traffic generation options.

Affiliate Payload advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted traffic generation campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article combinations.

The test ran over a period of 5 business days. Results were constantly monitored and adjustments were continuously made to improve the Click Through and Conversion Rates. A total of US $900 was spent on Media Traffic with 12 hours of preparation and keyword research in 4 niche markets. Monitoring and adjustments took 2 hours per day over the 5 day period – therefore a total of 22 hours.

The Click through Rate was high for all campaigns due to highly researched phrases and targeted keyword groups used. As expected, the targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. The Incentive and Reverse Demographic campaigns performed above expectation and are currently subject to further research.

Myth Buster feels that Affiliate Payload delivers on the promised outcome. It is not a package for new marketers or persons inexperienced in traffic generation techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of capital if they are not properly managed / controlled and constantly adjusted.

None of the individual traffic strategies are new. The business edge is found in the unique application and implementation of these strategies. If these are implemented in a creative manner any person doing business via e-promotion will secure more than sufficient traffic at a very reasonable cost.

Myth Buster is a reclusive traffic scientist who occasionally emerges from a cave to review the latest money making products for Business Edge.