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Keyword Analysis Research

June 14th, 2007

In keyword analysis research, for websites starting their
optimization, it is highly recommended the internet marketer goes after the
low-hanging fruit. Why? This simply means to quickly rank for terms with the
least competition levels and reasonable traffic volume. You can use a keyword
analysis tool such as Nichebot 2 to do this. Many inexperienced to the SEO
game, naturally lean towards the highest search traffic terms first.

This is the single biggest mistake newbies make and sets them up
for failure before the SEO campaign even gets started. Let’s say you sell
diamond jewelry. An amateur would go for “diamond jewelry” as their
first target since this keyword yields a higher number of searches. In most
cases, however, the keyword which is the most intuitive is not the one to go
after because it is the most generic term for that product. Rather than going
after “diamond jewelry”, you have a choice of related terms such as
“black diamond jewelry”, “blue diamond jewelry”,
“discount diamond jewelry”, “blue diamond wedding jewelry”
and so on.

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