Search Engine Optimization

The Dirty Tricks that Google Miss.

In doing some research, I have found a competitor who using some
linking tricks to get a number one ranking. They are achieving “Google
recognised” links to their site.

There
is no debate that it works - the results are in the ranking. It’s
whether is moral, ethical or if the process will stand the test of time.

I
will show you what the site has done and rather than point out the
site. I will cover the process they have used to rank high on many
keywords. (over 900 focused terms)

1. The developed a list of
core keywords - these are in demand competitive “money” keywords which
many advertisers are spending large amounts of money to buy on Adwords.
These are product words like “hair dryer” that searches may be looking
to buy.

2. Placed blog comment links - The blogs they have used
are a specific type, diverse subjects with no set theme or idea. Which
by the way, blows away the myth that you need links from sites in the
same market eg: if you are selling dog toys - you need links from other
“dog theme” site - never was true but at least this is proof.

3.
Research - Most reputable blogs have a comment system allow others to
make a comment, or statement about the information (see more info
below) This allows users to interact and at the same time, create
regular updated information, bringing the Google search spider back to
your site, so it’s a win-win.

In most Blogs when someone posts a
comment it needs to be approved before showing and a “No follow” tag is
placed on the comment.

This means that Google will follow it to
find pages, however it will not count it as link to your site. It will
not pass any type of reputation on that will help your rank. Most blogs
have this set to protect themselves.

The blogs there are using
do not have these settings turned on and look like they are old blogs
that have been abandoned. Some of the blogs have a lot of incoming
links in place and therefore have a good page rank in some cases. Also
there are others blogs which don’t have page rank but appear in Google
as backlinks to the site

To check what links Google sees on any site use this in the Google search box:

link: www.sitename.com

I
am guessing the company that done this may be Chinese as a lot of the
blogs that link to the site are in Chinese and need to be translated.

Here’s
the main point of this article- it does in fact work and maybe your
competition is doing it do it is called comment spamming.

Due to
Google saying over the years, that you cannot be punished for others
who link to you ( That way your competition can’t link to your site do
you harm) The only way that the results can be changed is to create
more quality links to your site.

You can contact Google (like I
did BTW at abuse[AT] google.com ) however its unlikely to change
things. They may decide to hand edit the results by removing the site,
but this is unlikely.

So where does this go? Is it the
responsibility of the owner of the blog to set it up correctly? Or is
the moral ground being used by the person posting the link? Thoughts? I
would love to get your feedback

Paul Easton is an Search Marketing Consultant - who helps from an “in
the trenches, doing it” point of view. Search engines and linking for
long term traffic a speciality. Get a Plan for free web Traffic here: Free SEO Training

Last week I read an article about the myths of search engine
ranking. The very experienced writer stated that your domain name does
not help with ranking. To a point she is correct, however there are
other things to consider when using a broad statement like this.

Lets look at one of the ways you can build links to your site, being
article marketing. Effective article marketing can bring many links,
and traffic if done the right way. The articles are from 400 to 700
words and each have there own resource box and link back the writers
site.

The articles are then submitted to many article directory sites that
accept articles from thousands of authors. The best know site being
ezinearticles.com. The articles are then made available to others
provided they are kept in tact and with the link back to your site.
Effectively this is like newspaper syndication and allows your article
to be used in many different places, allow your site to get credit. Now
this means that you article, while submitted to a few sites, can start
appearing on many others.

Also add in RSS which allows blogs to display your articles, pulling
them directly from the article sites, then you can see how articles can
spread quickly…

Now many of these sites accept articles only in text format and this is when the domain name becomes important.

In a recent project I got a site from zero to in the top 50 out of
66 million, just using this method. The site name had the main keywords
right in the domain name.

Now some say there are no good domains left to do this. All you need
to do is think outside the box a little, by adding words to your prime
keyword. For example the site I had been working on was
CompleteHomeOrganizing.com – prime keyword is home organizing and the
site is set up as a blog.

I site is only 90 days old and has just begun to gather email
addresses and first names. I always recommend you get the traffic to
take action when they get to your site otherwise what use is the
traffic.

So always keep in mind that your domain does have some effect in
ranking as people will also link to you in the simplest quickest way,
which is by copying and pasting your URL.

Article Writing is a very effect and low cost way of getting a site
at zero up and running quickly. Some people think they cant write
however its a matter of guidence.

As for submitting your article to many websites it can turn into a nightmare of time sucking and boring work.

Allow time and work on it consistantly.

Paul Easton is an Search Marketing Consultant - who helps from an “in
the trenches, doing it” point of view. Search engines and linking for
long term traffic a speciality. Get a Plan for free web Traffic here: Free SEO Training help